This culture jamming spoof ad targets Nike for their mistreatment of their employees. It raises awareness to consumes about the use of sweatshop workers in Nike’s factories. The image is of a young girl, who represents the average worker of Nike. Another notable feature is that the girl isn’t wearing shoes, which signifies her poverty, it also appears that she’s running away possibly.
The main part of the ad is the text which enlightens the viewer as to the severe consequences these workers face if they ask for even relatively fair treatment. The anti-ad strives to educate consumers, and make sure they are not so disconnected from the origins of the products they are purchasing.28